E-Commerce
In
a recent study of several e-commerce web sites, Adkisson (2003)
discovered the following:
- Of
75 e-commerce sites, 69% used some form of faceted classification
- 77%
of sites using faceted classification provided faceted navigation,
but no facet-based advanced search
- 6%
of sites using faceted classification provided a facet-based advanced
search or "gift finder," but no faceted navigation
- 17%
of sites provided both faceted navigation and a facet-based advanced
search or gift finder
- 67%
of sites providing faceted navigation did so at a single point
in the browse path. For example, on a top-level page, the user
may have the option to browse by brand or category, but no additional
faceted navigation options are presented along the browse path
- 28%
of sites providing faceted navigation at more than one point in
the browse path, creating a progressive filtering experience based
on multiple criteria
- 4%
of sites providing faceted navigation presented multiple filtering
options on the page in a search-like interface. The user selects
one or more values from a pull-down, clicks submit, and the page
displays a filtered list of links based on the selected values
(Available from: http://www.webdesignpractices.com/navigation/facets.html)
Faceted
tea sites
Many
sites use varying degrees of faceted classification. The use of
facets for navigation is popular. The following tea site, Virtuous
Teas, also uses simple notation, for example:
"Darjeeling
(11)" is a subfacet of "Black Tea (100)", further
subdivided by types of Darjeeling as follows:
01.
Darjeeling Margaret's Hope Estate SFTGFOP1 - 2nd Flush 1 oz
02. Darjeeling Chamling Estate FTGFOP1 - 1st Flush 4 oz
03. Darjeeling Selimbong Estate FTGFOP1 - 2nd Flush 4 oz
and so on...
The
following sites also employ faceted classification to varying degrees:
Clipper Teas
Adagio Tea
Harney and Sons
Culinary teas
Leaves.com
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Knowledge
Management
"Knowledge
management (KM) is best understood as an umbrella term for a
variety
of loosely related practices, programs, and technologies associated
with leveraging the "knowledge" of organizations for
greater performance or competitive advantage" (KM
Connection.com).
Professionals
in the field of knowledge management are also experimenting with
faceted classification. One website exploring the use of faceted
theory in this emerging field is KM
Connection.com. The main advantage of faceted classification,
for the authors of this site, is that it can accommodate a broad
range of perspectives, making it useful for managing a shared knowledge
base. Classifying knowledge by means of commonly understood categories
is more suitable for the dynamic business environment. Facets can
be used or not used, or combined to form new concepts, and new facets
can be added with ease.
"In
the KM Connection model, the emphasis is on getting the right
answers
quickly in a rapid changing environment" (KM
Connection.com).
The authors caution that the KM Connection model of faceted classification
is not the strict canonical form used in Library Science. Rather,
it is an adaptation of the underlying principles of faceted classification
for organizing dynamic business knowledge.
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Web
design
The
use of faceted classification for online thesauri has been researched
and discussed extensively in Information Science literature. Priss
and Jacob recommend faceted thesauri "as the basis for
a systematic approach to structuring a website," citing
that a faceted approach facilitates a "less random" and "more
manageable"
approach to knowledge organization (Priss
and Jacob 1999). Through
their analysis of several LIS school websites, the authors developed
a model
for
implementing and using a faceted thesaurus. The model consists
of:
- baseline
facets
- facet
construction by term aggregation or term composition
- subfacets
- facet
hierarchies
- NTP's
(parts similar to facets that are combined by term composition)
- relational
facets
The
website is created by embedding the appropriate descriptors
in the
metadata of each page. The hyperlink structure is then created
from the imbedded descriptors. Each page remains coherent and
consistent
within the structure. This model provides a user-friendly structure
that "can respond to the needs of specific user groups
by combining website content facets with a user need facet" (Ibid.).
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