It is impossible to say precisely when writers, scholars,
and publishing industry professionals began pronouncing that the end of
the book was nigh. As far back as the days when Homer’s works
were transcribed onto parchment, print, as we now know it, was
perceived as the sickly offspring of a robust parent, namely oral
literature. Records dating from the 5th century BC document
debates regarding the financial burden of wasting so many sheep for so
lengthy and repetitive a text as The
Iliad,
or The
Odyssey.
And what of the
individual’s interaction with the work? What benefit or
entertainment could come from the reading of a narrative in which a
spectator could have no part; where no verbal exchanges between
listener and speaker could shape the telling of the tale? Despite
these objections, parchment transcriptions of narratives became
increasingly popular, though oral literature retained its cultural
status until parchment itself was made obsolete by Gutenberg’s
press.
Though the Chinese had used similar print techniques as far back as the
11th
century, it is Johann Gutenberg’s printing
press that is credited with
revolutionizing the transmission of information and forever changing
Western culture. With the widespread use of moveably type, the
availability and relatively inexpensive cost of printed materials
ensured that knowledge became readily accessible to the people and no
longer the sole property of the educated elite. As emphasis
shifted from the visual to the textual, thereby altering the way
written works were perceived by an emerging diverse readership, the
notion of authorship increased in significance.
With printed
books numbering in the millions by the early 1500’s, it
became necessary for scholars to be able to reference and identify who
wrote a particular text, as well as the date and location of its
production, making the facts of publication nearly as important as the
text itself. In this way, print technology and the book became
synonymous and, as such, came to symbolize emerging values of
individualism and equality that developed out of a growing literacy.
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